Schedule a Consultation
Schedule a Consultation

Experienced Guidance. Direct Involvement.

TorVista Media Group is a San Antonio-based boutique media strategy and digital advertising
company founded to help small and mid-sized businesses (SMBs) make better advertising decisions.

Today’s media landscape gives businesses more ways than ever to reach customers, but having
more options does not always lead to better decisions. TorVista brings structure to the process. We
help clients clarify their goals, understand their audiences, choose the right mix of channels, and
evaluate campaign performance in ways that are meaningful to their businesses.

Our Principles

Clarity

Clients should understand what they are buying, why it is recommended and how success will be evaluated.

Accountability

Advertising decisions should be supported by defined goals, thoughtful measurement and honest conversations about performance.

Curiosity

Markets, technology and customer behavior continue to change. We ask questions, keep learning and adjust when the evidence points to a better path.

Partnership

The best work comes from understanding the business and working collaboratively—not from handing over a standard package.

About Fabian Astorga

Fabian Astorga is the founder and principal of TorVista Media Group. He has more than 15 years of experience in media sales and advertising, including leadership roles with major broadcast and media organizations serving San Antonio, Albuquerque, and the broader Texas market.
Throughout his career, Fabian has worked with local businesses, regional advertisers, national brands, and advertising agencies across broadcast television, paid search, digital video, connected TV, programmatic advertising, and audience-based media. His experience includes developing integrated advertising strategies, leading sales teams, managing multimillion-dollar revenue portfolios serving SMBs and Fortune 500 companies, and helping advertisers adapt as media consumption has shifted from traditional broadcast to streaming and digital platforms.
He holds an MBA from the SMU Cox School of Business and has expanded his expertise through certifications and professional training in programmatic advertising, Google advertising products, artificial intelligence, and cloud technology. This combination of commercial experience and continued learning shapes TorVista’s approach: stay current, communicate clearly, and keep each client’s business objectives at the center of every recommendation.

About Priscilla Staley

Priscilla Staley brings more than 25 years of experience in marketing and communications, including leadership roles with El Centro College and Dallas College focused on brand development, audience engagement, and integrated campaigns.
Throughout her career, Priscilla has developed marketing strategies across digital advertising, broadcast, email, print, outdoor, and experiential channels. Her experience includes managing annual budgets exceeding $1 million, overseeing agencies and vendors, leading marketing teams, and coordinating campaigns from planning through performance evaluation. Fluent in Spanish, she brings expertise in multicultural communications, bilingual content, community engagement, and partnerships that connect organizations with diverse audiences.
She holds a Bachelor of Science in Journalism from the University of North Texas and has completed professional development in leadership and crisis communications. Her work has earned recognition through collegiate advertising awards and the NISOD Innovator of the Year award. At TorVista, she connects marketing strategy, clear messaging, and coordinated execution with each client’s business objectives and service priorities.

Respective Credential Verification

Experience Across Growing-Business Categories

Experience includes. automotive, legal services, healthcare, home services, retail, publicsector and community-focused organizations. TorVista applies that experience through a discovery
process rather than assuming that one media formula fits every category.

Experience Across Growing-Business Categories

A direct working relationship with experienced leadership

Honest recommendations about where to invest—and where not to

Clear explanations without unnecessary technical language

A plan built around goals, audience, budget and measurement

Regular communication and practical performance reviews

Why TorVista Was Created

Many growing businesses find themselves caught between two options: managing increasingly complex advertising on their own or hiring a large agency with additional layers and overhead. TorVista offers another approach—experienced media guidance, modern advertising capabilities, and direct access to the person leading the strategy.
We are not here to sell every available channel. We are here to determine which channels deserve a place in the plan and how they should work together.
See Our Services

MEET THE CREATIVE MINOS

The Team Behind Your Success

TorVista helped us bring clarity to our advertising strategy and reach the right audience. Their team was responsive, knowledgeable, and focused on results rather than simply spending our budget.

— Business Owner

We were impressed with TorVista’s approach to digital advertising. They took the time to understand our goals and created a strategy that made our campaigns much more focused and effective.

— Marketing Director

Working with TorVista has made our media buying much easier. Their team understands how to use multiple channels to reach customers and provided clear communication throughout the process.

— Small Business Owner

TorVista brought a professional and strategic approach to our advertising. We finally had a better understanding of where our marketing dollars were going and how our campaigns were performing.

— Business Executive

The team at TorVista genuinely cares about helping businesses grow. They were easy to work with, transparent about the process, and helped us develop a much stronger media strategy.

— Business Owner

TorVista Media Group is a boutique agency that helps small and mid-sized businesses.

SERVICES

RESOURCES

SUPPORT

CONTACT US

2026 TorVista Media Group. All rights reserved.