Build Awareness Across Linear Television, Streaming Video and Audio.
Streaming media allows businesses to reach audiences through connected television, digital video, music, digital radio and podcast environments. These channels can build awareness, explain a service and add frequency across different moments of the customer journey.
Connected TV
Connected TV reaches viewers watching television content through internet-connected devices and streaming services. It combines television-quality video with flexible audience, geographic and measurement options
Online Video
Online video reaches audiences through websites, apps and digital video platforms. It can extend connected TV reach, demonstrate a service and reinforce a message across mobile and desktop environments.
Streaming Audio
Streaming audio reaches listeners through music services, digital radio and podcast environments. It can add frequency and relevance during commuting, working, exercising and other screen-free moments.
When This Service May Be a Good Fit
- Building awareness in selected markets or service areas
- Supporting launches, events or seasonal promotions
- Explaining a product or service through video or audio storytelling
- Reaching audiences across both screen-focused and screen-free moments
- Adding frequency to a broader search or programmatic plan
What the Work May Include
- Audience and market definition
- Streaming inventory, format and partner selection
- Budget, reach and frequency planning
- Video and audio creative specifications
- Delivery, completion, website and conversion measurement
The TorVista Approach
TorVista determines which streaming formats fit the objective, identifies the appropriate audience and coordinates activation through qualified media platforms or partners. Existing creative can be reviewed for digital use, and production needs can be coordinated with the client’s creative team or an appropriate production resource.
Audience and Measurement
Reporting may include households or devices reached, impressions, frequency, completed video views, completion rate, completed audio listens, website activity and conversions when appropriate tracking is available.
How It Can Work with Other Channels
Connected TV and online video can create demand that paid search or ChatGPT advertising later captures. Streaming audio can reinforce the message during different parts of the day, while programmatic display extends reach and reconnects with interested customers.
Are Streaming Video and Audio Right for Your Business?
Let’s discuss your goals, audience and budget before deciding whether this service belongs in the plan.
